Hi guys, How are you this week. This is really a busy week for me. I have two finals and two presentations. One of the projects is about researching Nike’s competitive strategy. When I was looking up Nike’s information, I found some interesting things to share with you. Nike uses AR to help customers find suitable sneakers.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.
Hi everyone, How are you this week? Are you stay at home to study on zoom or work at home? How your life was affected by the pandemic?
The pandemic not only affects individuals but also brings huge changes to companies. For example, the aviation and tourism industries are going through a very difficult time. So how can companies survive during the pandemic? I think there are five important things.
I think the five important things are website marketing, email marketing, influencer marketing, social media, and ethics. Affected by the pandemic, people cannot go out as usual, so digital marketing…
Big data is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
Hey, guys. How are you this week? Today, I would like to discuss big data with you. With the rapid development of society, big data is becoming more and more important to marketers. More and more large companies rely on big data. But the data really that powerful?
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on smartphones, tablets, and other mobile devices.
Hey guys, today I would like to talk about mobile marketing with you. Do you have a mobile device? (Of course!) Do you like shopping on your mobile? I am a person who relies heavily on mobile phones. I use my phone for four hours a day on average.
According to the research, in 2021, the number of smartphone users in the world today is 3.8 Billion, which translates to 48.37% of the world’s population owning a smartphone. In…
Hey guys, today I would like to discuss the third-party cookie with you. Do you often feel that you have searched for something on a platform recently, and you will always see its advertisements on different web pages in the next few days? This is all because of the third-party cookies.
Google announced recently that third-party cookies are over — at least, as far as its ad networks and Chrome browser are concerned. Because Google Chrome is the browser with the largest market share, this is explosive…
Hi, guys. Today, I would like to discuss social media with you. Nowadays, social media is not only the main way for people to communicate but also an important channel for society to transmit information. Therefore, how to recognize and use social media is very important.
Hi guys, how are you this week? Due to the pandemic, I can’t go to New York and take the online courses in Shanghai, China. It’s not just me, the pandemic has brought a huge impact on many companies. Most companies adjusted some measures in time. Today, I would like to talk about how Chaco has adapted to the COVID-19 pandemic in its marketing on digital platforms.
Chaco provided a few updates regarding Chaco’s response and its operations for the pandemic on the official website. (details)
On the official website, firstly, Chaco expressed a statement about the safety of the…
Hey guys, how’s the weather in your city? Shanghai, the city where I live, is raining every day. The bad weather caused me to lose a lot of outdoor activities, so my time using social media has greatly increased. Today, I would like to talk about my favorite social media platform — — TikTok.
Hey guys, How are you this week? Today, I would like to share a successful footwear company with you — — Chacos. I will also evaluate their Website UX on both desktop and mobile devices.
In 1989, a Colorado rafting guide had a vision: To create the ultimate footwear for outdoor adventures in and out of water. He gave it a symbol — the gecko — because of their ability to adapt and thrive in nearly any environment. Then he gave it a name, Chaco.
Hey guys, happy Chinese new year! Hope you all have a wonderful week. Today, I would like to share an interesting test with you — — “How to Fascinate You”. This test only requires you to answer 28 simple questions and then it will give you a report about how the world sees you. I highly encourage you to do this test. You only need to spend three minutes to get a professional analysis of you.